AGRIBUSINESS:- Represents 24% of Brazil’s GDP (World’s 10th largest GDP)
- Employs 35% of Brazil's working population (World’s 6th largest Population)
- Depends on soil fertility to subsist and grow
POTASH FERTILIZER:- Brazilian soils are poor in Potash
- Most of crops grown in Brazil require significant Potash quantities (ex.: sugar cane, soy beans, coffee, corn)
- Brazil imports 90% of it’s internal Potash demand
- World’s Fastest growing consumer
- World’s 2nd largest importer and 4th largest user
- One of Brazil’s most significant commodity imports by dollar value
- Farmers tend to use sub-optimal concentrations of fertilizer because of high cost impacting productivity
- Growers spent $4.5 Billion in Potash during 2008 at current Potash prices
Image: Potash production and demand worldwide.
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